It is common amongst the Conservatives to trot out the line the other parties are all about "clobbering the rich" and "attacking the wealth creators" - this it is argued is bad for the poor as it will mean wealth creators are driven away, jobs will be lost and the poor will be worse off.
To those who might welcome the rich being clobbered, the first comment is to note how little either the Labour or Lib Dems have said about clobbering the rich - Labour rhetoric and more importantly policies have been little different to the Conservatives and while the Lib Dems talk alot about making the rich pay their fair share - fair seems to mean slightly more than they used to but not so much that you'd notice.
The Conservatives use the words "wealth creators" and "rich" inter-changeably, but by any normal usage they do not mean the same thing.
The picture painted by Chris Grayling (who's he ??) one of the leading Conservatives is of the hardworking entrepreneur who puts their house on the line to launch a business for which they work 7 days a week. Funnily enough that is rarely the kind of wealth creator or rich person people object to.